Through this, Mido births an exclusive ladies’ timepiece collection with design codes inspired from the Singapore ArtScience Museum. Comprising of a four-piece assembly, each timepiece carries a signature dial pattern that bears similar likeness to the museum when viewed from above.
Creating an exclusive ladies’ collection is not a trick pulled out from thin air. In fact, Mido embarked on a two-month long campaign to garner design inspirations from fans of the brand who submitted their best drafts of case finishes, stone settings, and straps, in a bid to curate the ideal ladies’ watch.
Each dial is engraved with an “Occulus” decoration with pearl pigmented flange, creating a shimmering contrast between the coloured hues especially in the tinted mother-of-pearl versions. Available in brown, blue, pink, and a classic monochromatic, each watch is dressed in colour leather straps and powered by the Caliber 80.
White dial with "Occulus" decoration with pearled pigment flange on pink leather strap.
The structural architecture lends its lines to the engraved designed on the oscillating weight, and the museum’s uneven towers lends some added depth to the 34mm case.
The collection is topped off with a limited edition piece specially designed by Dutch model Romee Strijd, who pioneered the #CreateYourMido campaign. The watch is encased in full polished honey-coloured PVD case, with a white grained dial featuring single tsavorite settings on the 3, 9, and 12 o’clock hour markers. A date aperture sits at 6 o’clock and the watch is finished in a black satin-like fabric strap.
The Rainflower collection is now available. More information on the collection can be found on www.midowatches.com/sg.