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We secured our Series C funding of US$50 million in 2021 and have footprints in 10 key markets, including those in Southeast Asia, namely Singapore, Malaysia, Indonesia, Philippines, Cambodia, and East Asia markets, namely Taiwan, Hong Kong, and Japan, as well as Australia and the US.
It has been rewarding to see Love, Bonito evolving from a local brand to the leading Direct-to-Consumer womenswear brand in Southeast Asia, and even more so today, as a modern, purpose-driven brand on the global stage. Over the years, we’ve also crystalised our unique value proposition as a brand that strives to empower the Asian woman, within our #LBCommunity and beyond.
As we ventured outside of Southeast Asia, we noticed women in international markets like Hong Kong, the Philippines, Japan, as well as Asian diasporas in the US remained underserved by international brands. This keen sensitivity to the needs of Asian women around the world has renewed and cemented our purpose of becoming the destination for the Asian woman globally.
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