Whether in business or sport, progress is built through consistency: Showing up day after day, refining your craft, and ultimately, trusting the process. That same philosophy underpins HOKA's Run It Again campaign, which celebrates the commitment behind every breakthrough. It's also the thinking behind the new Clifton PRO – a premium daily performance trainer engineered for runners who believe every mile counts.
Building on the legacy of the iconic Clifton franchise introduced in 2014, the Clifton PRO represents HOKA's most progressive evolution yet. Celebrated for combining lightweight comfort with maximal cushioning, the Clifton has become a favourite among runners seeking a smooth, dependable ride. Now, the Clifton PRO takes that trusted foundation a step further with a more performance-focused design that helps runners train more efficiently and consistently.
At the heart of the new shoe is HOKA's debut PROGLIDE™+ technology. The system pairs highly resilient Supercritical Fluid (SCF) foam with the brand's signature Meta-Rocker geometry to create a fluid, rolling sensation from heel to toe. The result is a softer landing, smoother transitions, and a naturally propulsive ride that encourages runners forward with every stride.
As Colin Ingram, Global Vice President, Footwear at HOKA, explains: "With the Clifton PRO, we wanted to take that trusted foundation and push it further for athletes who are relentlessly chasing progress." The result is a daily trainer designed to support measurable, repeatable gains with every run.
The Clifton PRO also strikes an impressive balance between comfort and control. Featuring a generous 42mm stack height for the men's model and 38mm for the women's, it cushions the impact of high-mileage training while maintaining a stable, precision-tuned ride that promotes a smooth and steady cadence over longer distances.
Designed for regular training, the Clifton PRO is equally suited to Singapore's running landscape. Its ultra-breathable engineered mesh upper maximises airflow and helps dissipate heat in humid conditions, while the plush comfort collar keeps the fit secure throughout longer sessions. Integrated reflective details enhance visibility during early morning or evening runs, whether along park connectors or dimly lit urban roads. Underfoot, the combination of PROGLIDE™+ cushioning and the durable podular Durabrasion rubber outsole helps absorb the repeated impact of running on concrete while delivering dependable grip for everyday mileage.
For professionals balancing demanding careers with ambitious fitness goals, the Clifton PRO offers more than just a comfortable running shoe. It's an impressive engineered training partner designed to help every run feel smoother, efficient, and rewarding.
The HOKA Clifton PRO is now available at HOKA retail stores and selected authorised retail partners across Singapore. For more information, click here.
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