Mother Monster Has Arrived

by Anton D. Javier
Photos courtesy of Tudor
28 Aug 2017

TUDOR proudly presents Lady Gaga as its new brand and #BornToDare campaign ambassador

It may seem like a perfect illusion, but there are a million reasons why Lady Gaga is the perfect person to join TUDOR as its newest brand and #BornToDare campaign ambassador. Beyond anthems that spread the message of equality and love, the daring pop icon has also gained notoriety for being provocative on and off stage, and by leading the Born This Way Foundation committed to empower youth. Through all this — and a lot more — Mother Monster personifies the very #BornToDare spirit TUDOR lives by.

There is definitely a synergy between TUDOR and the talented performer. Both reject the staus quo, push the boundaries of what's new, and ultimately, were born for a purpose. What's more, Lady Gaga goes above and beyond what's expected of an international pop star. In addition to producing hit after hit, she also shakes up the showbiz and entertainment scene by using her influential voice and platform to change the world.

On the style stage, Lady Gaga is a global fashion icon, often dressed in headturning looks that have a deeper message. She knows full well that an outfit is a powerful message, as well as an art performance, and that every accessory she slips on is a way to further shape her image. When it comes to her choice of timepiece, Lady Gaga wears the Black Bay with a rich burgundy fabric strap. This 41-mm automatic timepiece is the interpretation of a famous tool watch. Versatile, timeless, and authentic, the Black Bay is Lady Gaga's choice.

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