FASHION & WATCHES

Louis Vuitton’s Digital Store Now Delivers to Singapore

by Katherine Arteche
07 Oct 2019

The French luxury fashion house launches its e-commerce platform.

Luxury French fashion house Louis Vuitton launches its e-commerce platform in Singapore today. This marks Louis Vuitton’s 25th online destination, since its debut in 2005 in France.

Compatible on both mobile and web platforms, the website offers ready-to-wear products for men and women, including pieces from the Fall/Winter 2019 collection. Personalization options such as engraving requests and material selections are available for its perfume, watches and leather goods.

Its ‘White Glove Service’ offers same-day (and next-day) delivery at no extra cost for all orders placed through the website. Alternatively, the 'Click and Collect' option is available for personal pick-ups at the Louis Vuitton Ngee Ann City boutique.

E-commerce has become commonplace, as consumership has conformed to our social behaviors online – dumbing it down to a snap, scroll, tap, or swipe. In an age where “instant” is the magic word, anything that takes a second longer to complete is almost considered obsolete. Over the past year, retail businesses have been analyzed for their brick-and-mortar spaces, which reported slower human traffic and an increase in the folding of physical spaces. 

However, if a graph were to show a trend, it would depict to have been a turbulent one. Online and offline businesses have proven to be complementary in certain places as opposed otherwise, with digitally-established brands materializing themselves into physical spaces (think beauty cult brand Glossier, and e-commerce giant Amazon with the launch of Amazon Go). Where e-commerce provides convenience and speed, brick-and-mortar retail envelops the consumer in a more tangible shopping experience.

Just last month, Louis Vuitton opened its second boutique in Houston’s Market Street in the USA, spanning more than 300 square meters with arched, double-height entries and artistically decorated with vintage furnishings and international art.