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What qualities do you share with The Macallan?
Since it was established in 1824, The Macallan has been known for qualitative passion in whisky making. An unwavering passion for my craft is my guiding principle when I host a big event or an intimate whisky tasting.
What qualifies you as a brand ambassador?
There is no specific ‘qualification’ to become a brand ambassador per se; however, in my opinion, nothing beats experience. Being the internal subject matter expert and external spokesperson for a luxury brand like The Macallan, category knowledge and industry know-how is paramount. Humility and the ability to connect with audiences from all walks of life, from a novice whisky enthusiast to a connoisseur, are also important. These help consumers enjoy the learning experience.
How should people be initiated into the pleasures of drinking whisky?
First off, do not let anyone tell you how you should enjoy your whisky. If it is your first time, I would suggest having a glass of water on the side. Take your time to nose the aromas and flavor notes at your own pace, and don’t worry about not being able to sniff out the ‘caramelized pears’ from the back of the pack – every individual has his own sensory library made out of memory. In other words, if you say treacle I say gula melaka.
When it comes to tasting, take a very small sip to coat your entire tongue, and literally chew the liquid until you salivate (yes, whisky between your teeth). The smaller sips you take, and the more times you chew, the more flavors you can access. Once get to know the flavors a little better, you will know whether it deserves a splash of water, ice, or just the inner curves of your glass.
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