Best known for founding the Park Hotel Group, Allen Law spent nearly two decades scaling a single Singapore property into a regional portfolio of luxury hotels. But in recent years, a personal reckoning with burnout prompted a radical pivot. What began as a casual yoga class in 2016 evolved into a deeper commitment to health and longevity – not just for himself, but for the communities he touches. Today, his efforts are embodied in the boutique fitness collective MOVE [REPEAT], which includes Yoga Movement, STRONG Pilates Singapore, and REVL Training, where he now serves as Chairman.
This evolution isn't just entrepreneurial, it’s philosophical. For Law, the goal is no longer about expanding an empire, but extending the human healthspan: The years we live in good health. Through ventures like Seveno Capital, which recently invested US$70 million into companies aligned with this mission, Law is pushing for accessible, science-backed lifestyle changes that could reshape how we age. In this conversation, he reflects on legacy, burnout, the quiet power of contentment, and what it means to lead with purpose in a rapidly ageing world.
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Your name has been synonymous with hospitality, but you’ve since moved into wellness, fitness, and longevity ventures. What catalysed this shift and how does it reflect your evolving sense of purpose?
I founded Park Hotel Group in 2004 and have since built a reputation as an entrepreneur who was able to scale a single hotel in Singapore into a portfolio of premium hospitality resorts, located across the region. But after more than a decade of working long 12-hour days with a sedentary lifestyle, I was faced with having to reassess my own wellbeing. I was basically experiencing burnout and I decided to choose my own personal wellbeing and my family over everything else.
As part of my revised outlook regarding prioritising my health, I enrolled in classes at Yoga Movement back in 2016. I quickly began to find purpose in the intentional movements, the breathing exercises, and how it encouraged a natural state of mindfulness.
I became so enamoured with it, I met with Yoga Movement owners Peter and Alicia Thew, and we partnered to eventually co-found MOVE [REPEAT], a collective of boutique fitness brands. Today, in addition to Yoga Movement, the collective houses the Singapore franchise of STRONG Pilates and REVL Training, with over 50 locations across five countries.
I’ve since looked deeply into research outlining the difference between our lifespan and our healthspan – which is the time we actually live in ‘good health’. The past 50 years of economic change have resulted in unprecedented unintended consequences for human health – which is personified by the prevalence of obesity, junk food, social isolation, and sedentary lifestyles.
Since having this revelation, I’ve been working to extend to human healthspan by ensuring more people have access to high-quality fitness regimes and (currently) ‘exclusive’ longevity solutions. I’m also investing in early and growth-stage ventures (through Seveno Capital) that have the potential to boost holistic health and wellness.
In your view, what does “legacy” mean? Not just in a business sense, but personally? How has that definition changed over the years?
There’s a common Chinese idiom 富不过三代 (fù bù guò sān dài), which translates to "wealth doesn't last beyond three generations". As a member of my family’s third generation, I’ve managed to further our legacy by establishing and scaling a profitable hospitality business. Park Hotel Group is recognised as one of Asia’s leading hotel chains – with Grand Park City Hall in Singapore recently being awarded the Best of the Best accolade by 2025 Tripadvisor Travellers’ Choice Awards, placing it in the top 1% of hotels worldwide. In addition to this, I was delighted to see our own staff rank us within Straits Times’ annual top 100 businesses to work for. So for me, there is a lot to be celebrated in my achievements building this business.
If my primary objective was to simply make more money, I would just open more hotels. However, I think – especially in today’s world – legacy isn't just about personal success, it's about touching the lives of other people too. When I first started yoga in 2016, I quickly saw how the practice brought a sense of well-being to everyone who showed up. That feeling of wellness, stillness, relaxation, meditation – it should be available to everyone. Step-by-step, I'm working towards bringing wellness into as many people’s lives as possible.
"Legacy isn't just about personal success, it's about touching the lives of other people too. When I first started yoga in 2016, I quickly saw how the practice brought a sense of well-being to everyone who showed up."
What does a “well-lived life” look like to you, and how do your projects aim to support that vision for others?
To me, a well-lived life means not just living long, but leading a purpose-driven one while staying healthy and active as we age.
Just knowing that, as a global population we are living for longer, but during that time we are at more risk of chronic illness, disease, and poor health – it seems illogical not to try and do something about that.
Due to limited awareness and a lack of robust scientific research, many still default to reactive, pill-based treatments over lifestyle and longevity-based approaches. I’m determined to shift this mindset and drive greater adoption of wellness as a core health strategy.
This is why I’ve decided to scale businesses and invest in ventures that promote the six pillars of lifestyle medicine, through science-backed proof points. Lifestyle medicine is a medical speciality that uses therapeutic lifestyle interventions as a primary modality in an attempt to treat and prevent chronic conditions. The six pillars include having a whole foods and plant-based diet; regular physical activity; restorative sleep; positive social connection; avoiding risky substances, and engaging in stress management techniques.
Our brands under MOVE [REPEAT] (Yoga Movement, STRONG Pilates, and REVL Training) make it easier for people to stay active with a good balance of cardio and strength workouts – both key for long-term health. The consistent class quality at Yoga Movement and REVL also helps build a strong sense of routine and community, which are equally essential for motivation and building commitment to having a fitness routine. REVL, in particular, offers group sessions grounded in science-backed personal training, giving members both progress and purpose – while Yoga Movement’s studios are often set in vibrant neighbourhoods, where the post-class hangouts, perhaps over coffee or enjoying a local exhibition, naturally strengthen social ties and support a healthier, more connected lifestyle. Yoga Movement also launched a new class type called ‘Progression’, which has a key monthly focus to develop specific knowledge and skills.
At Seveno Capital, where I lead as Principal, we are investing in early and growth-stage ventures that help people live longer, healthier lives. Our first investment, A Cabin Company, really captures that vision. It’s a Japanese travel startup that makes it easy to escape into nature, just on the edge of major cities. Nature was recently named the “seventh unofficial pillar” of lifestyle medicine, and for good reason: Spending time outdoors can lower blood pressure, calm the nervous system, boost immunity, ease anxiety, and even lift self-esteem. A Cabin Company taps into all of that, making well-being more accessible through meaningful, nature-based experiences.
You’ve previously spoken before about building experiences, not just spaces, when it comes to hospitality. What kind of philosophy do you approach the health and performance sector with?
As founder of Park Hotel Group, I’ve learned that there’s a big difference between a space and an experience – it all comes down to intention. Our goal has always been clear: To create heartfelt, culturally rooted hospitality that leaves a lasting impression.
I’ve since come to realise that wellness is a universal principle, which can be embedded in almost any aspect of our lives, to improve experiences. This is why I’m interested in adapting business models within the real estate sector that are designed to capitalise on the rapidly emerging ‘longevity economy’ – which UBS reports will be worth USD $8 trillion by 2030.
I’d love to help position Singapore into a global and regional hub for ‘longevity tourism’, building on its already established reputation as being a leader globally for healthcare tourism. This ties in directly to my perception of the health sector: Wellness should be an affordable essential rather than a luxury.
(Related: New era of holistic health)
As someone shaping the future of both hospitality and human performance, what kind of impact do you hope your work will leave for the next generation of leaders and entrepreneurs?
Burnout remains a staggering problem amongst younger generations in the workforce, with Singapore facing some of the highest burnout rates globally. I want to see more people embrace the six pillars of lifestyle medicine to support employee well-being and tackle burnout. But real change starts at the top and leaders need to lead by example.
Applying wellness principles as an employer doesn't have to be complicated – things like walking meetings, standing desks, or simply encouraging regular breaks can make a big difference. Leaders also need to support healthier work boundaries, like limiting after-hours emails, offering mental health days, or creating space for team connection and mentorship.
Ultimately, if we want the next generation to thrive, we need to build environments that support their wellbeing, not just their output. That’s why I was thrilled when I saw Park Hotel Group was named among Singapore’s Best Employers 2025, but was also prompted by a feeling of needing to do more.
Wellness isn’t a perk – it’s a pillar guiding how we live, work, and lead, forming the foundation for long-term health, resilience, and purpose. And as leaders, we have the responsibility to model that mindset from the top. By prioritising well-being at every level, we’re not just investing in performance – we're creating a culture where people can truly flourish, both professionally and personally.
Looking back, what personal or professional decision do you think will most define your legacy?
I hope my legacy will be defined by my favourite Chinese proverb, 知足常乐 (zhi zu chang le or ‘contentment is happiness’) – as it is a reminder to always be content within the moment. It almost indicates that true well-being comes not from having more, but from appreciating what we already have. In a world that constantly pushes us to chase the next achievement or upgrade, taking a moment to feel content can ground us, reduce stress, and bring a deeper sense of peace. Practising gratitude and finding joy in the present moment are simple but powerful ways to support our mental and emotional health. When we feel content, we are more resilient, more present, and more connected to the things that truly matter.
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