What's In My Portfolio: Gani Atmadiredja

Photography by Chino Sardea
28 Sep 2017

Gani Atmadiredja is the Managing Director of W. Atelier

Design has always fascinated me. And through the years, I have developed a liking for some designers who have eventually become my favorites. Since we started representing Fritz Hansen, I got to know the works of Arne Jacobsen better. Jacobsen is, in fact, quite an amazing painter. His architectural drawings, such as those of the Bellevue Beach, have an amazing elegance in their simplicity.

My favorite piece by Arne Jacobsen would have to be the 3107 – also known as the Series 7 Chair. I like the understated beauty and simplicity of this Series 7, which is made of just a piece – or a few pieces – of veneer. If you look closely at the finished shell, you will find nuances of intentional bends and curves that reflect the perfectionist that Jacobsen was.

Unfortunately, it is also one of the most copied chairs in the world.

In our new showroom, want every visitor to feel at home. It is designed to flow naturally just like someone’s home. You start with a luxurious living space taking the front stage, and proceed to dreamy kitchens that are now becoming an essential place for families to gather and nourish themselves.

As you explore different areas, you will find a staircase that lead to the more intimate part of the showroom – the TOTO bathroom showcase, where customers can test fittings for a personalized experience.

My favorite parts of the showroom are the two fully equipped live kitchens that we have on each floor. The SieMatic live kitchen that we have here is definitely among the highlights of this showroom. It is where we plan to hold cooking demonstrations soon.

In fact, kitchens are my favorite place in a house because I like to cook a fair bit. Nothing compares to the feeling I get when I try out a recipe and my young children pull up a chair to the counter and try to help me out.

At W. Atelier, we pride ourselves as purveyors of the finest lifestyle products. We offer a wide selection of bathroom, kitchen, and home furnishing solutions, quality accessories and appliances under one roof.

We present our customers with products from principals in whom we firmly believe, and who support fully our vision and commitment towards our customers. We continually strive for perfection and value friendships and feedback from our customers.