Lexus: In Pursuit of Electric Excellence

by Portfolio Magazine
Photos courtesy of Lexus
01 Nov 2022

When it comes to driving and automobiles, the word on everyone’s lips is electrification – and with good reason. Over the past few decades, the world has undoubtably changed and progressed, where consumers are becoming mindful of how their choices affect the planet, while corporate entities are keeping tabs on how their actions translate socially and environmentally.

The all-new Electrified Sport Concept, which showcases essential Lexus Electrified qualities that might be expected from a future Lexus sportscar.

As we take in these changes, it’s easy to see that Lexus has been a strong proponent of vehicle electrification since the early 2000s – years ahead of the trend. Looking back, it has pioneered innovations like the two-stage reduction gear and the Multistage Hybrid System: Technologies utilized by the luxury car brand over the years in a bid to reduce fossil fuel consumption, all while improving the overall driving experience.

Take the second-generation RX as an example, which is one of Lexus’ most influential products. As the world’s first luxury hybrid SUV, the 2006 RX 400h marked a salient inflection point for the brand and the automotive landscape. In the following years, RX 400h’s mechanical genius, spearheaded by its Lexus Hybrid Synergy Drive, gave rise to a portfolio of Lexus HV products and powertrains.

A few years after the launch of the RX 400h, there was the LS 600h and 600hL (long wheelbase) in 2007, which was the world’s first full hybrid V8 vehicle. In 2010, Lexus introduced the CT 200h, the first five-door hatchback hybrid from the brand, followed by the sixth-generation ES in 2012, which gained a Lexus hybrid drive. Recently in 2021, the second-generation NX range offered Lexus drivers new style, comfort, technology, performance, and efficiency, all while proudly flying the flag as Lexus’ first plug-in hybrid.

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Beyond the changes occurring within the Lexus vehicles, a stylistic revolution is also happening on the outside, where Lexus Electrified designs display aesthetic experimentation empowered by technological innovation.

Lexus Electrified Battery Electric Vehicles (BEV) showcase attractive proportions, displaying low-set hoods and wider stances. Meanwhile, the Hybrid Electric Vehicles (HEV) and Plug-in Hybrid Electric Vehicles (PHEV) boast an energetic aesthetic, with an aerodynamic identity paired with a minimalist grille and slim LED headlamps. But no matter the model or its specific vision, these sleek, mainstay characteristics reflect the core visual identity of Lexus Electrified – one that is replete in modernistic beauty and functional performance for an overall sense of gravitas.

Lexus’ bold strides towards improvement is ceaseless and it promises to equip its drivers with a global range of mobility solutions that not only serve their livelihoods but improve them. At Lexus, what the future holds is incredibly exciting, where design, technology, safety, and performance come together seamlessly and intuitively.

Turning this excitement into something tangible is the all-new Electrified Sport Concept, which showcases essential Lexus Electrified qualities that might be expected from a future Lexus sportscar. In a nutshell, the concept car introduces the most elevated and refined electrified vision of Lexus design and performance dynamics. It is imagined to be powered by the brand’s highest output in-wheel electric motors and advanced chemistry batteries – including solid-state versions – with an estimated cruising range of over 700 kilometers.

Where the Electrified Sport Concept’s aesthetic is concerned, it is at once classic and avant-garde, where its low, wide stance is matched with a long nose, large, forged aluminum wheels, a slim profile, and blunt tail that calls to mind iconic sportscars of the past. However, a neo-minimalist touch will give the concept car’s overall physique an athletic, fast, and commanding presence.