Immerse Yourself in the Smeg Experience

Special feature by Smeg
08 Nov 2022

The Smeg difference and distinction is on full display at its first experiential showroom in Singapore.

Since it was founded in 1948, Smeg has been at the forefront of Italian design. The brand and its offerings have always been associated with luxury, beauty, style, and elegance – whether it’s the iconic FAB Fridge line or the colorful appliances that make up the coveted Dolce & Gabbana special collaboration.

Over the years, Smeg has captured the hearts of discerning homeowners in Singapore who either deck out their kitchens with the brand’s sleek ranges or strategically add countertop appliances for both food and aesthetic purposes.

Today, Smeg has established its presence in Singapore further with the recent opening of its first Southeast Asia experiential showroom located at The Heart, Marina One. At this state-of-the-art showroom, the brand’s “Made in Italy” values are on full display, showcasing design, performance, and attention to detail, all while boasting a wide selection of both large and small appliances.

Speaking of the showroom and its central location, Masadi Layb, General Manager of Smeg Singapore shares, “As Southeast Asia’s first experiential showroom, it was important to be able to showcase our history, distinctive designs, and cutting-edge technology in a meaningful way. This location is not only central, but allows us to deliver a comprehensive and inviting experience for our customers.”

The space, which was designed with interior designer Roy Teo, boasts myriad offerings, starting with a green living wall that features decorative and aromatic plants, bringing to mind Smeg’s commitment to sustainability. Then there’s the living kitchen, which allows chefs to demonstrate recipes during hands-on cooking workshops. Meanwhile, the lounge allows shoppers to relax and feel at home while enjoying a cup of coffee or tea made by Smeg appliances.

Masadi adds, “Here, we have found the perfect combination to appeal to consumers or home chefs looking for their next home appliance; developers scouting for sleek kitchen ranges, and passers-by who are just curious about our brand.”  

In addition to the interactive spaces, visitors can also get up close with some of Smeg’s latest offerings. Keep an eye out for GALILEO, a new generation of ovens inspired by the father of modern science, embodying the expression of Italian excellence in design, innovation, and the culinary arts. Then there’s the latest Bean to Cup Coffee Machine, which is a fully automatic coffee machine that allows you to enjoy fresh, aromatic coffee in the comforts of your home.

To further integrate the coffee experience into the Smeg brand, it has recently acquired La Pavoni, a historic Italian espresso coffee machine producer that was founded in 1905. This timely acquisition is in line with Smeg’s strategic commitment to furthering coffee culture and its global enjoyment.

Visit the Smeg Showroom at 5 Straits View, #01-01 The Heart, Marina One Show Gallery, Singapore 018935