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Bang & Olufsen Atelier – Design Without Limits
Special feature by Bang & Olufsen
31 May 2025
31 May 2025
In a world increasingly driven by personalisation, where everything from fashion to furniture is customisable, Bang & Olufsen takes design one step further with Atelier: A bold new offering that redefines the art of bespoke audio.
For almost a century, Bang & Olufsen has stood at the intersection of superior sound, sculptural design, and Scandinavian craftsmanship. With the launch of Atelier, the brand invites customers to co-create and transform iconic audio pieces into singular expressions of personal style. More than just customisation, this is co-authorship.
- CRAFTED IN DENMARK, DESIGNED BY YOU
- DIGITAL CANVAS FOR PERSONAL SOUNDSCAPES
At the heart of Atelier is the company's revered Factory 5 in Struer, Denmark. Known for its mastery of aluminium finishing and exacting quality standards, it’s where Bang & Olufsen artisans have long brought acoustical and aesthetic visions to life. Now, through Atelier, this expertise is offered directly to customers with an unprecedented level of access.
Three tiers of personalisation are available. Atelier Bespoke is the most intimate: A one-on-one collaboration with an Atelier artisan to realise a truly unique piece. Think special materials, tailored finishes, or even colour gradients inspired by your home, wardrobe, or memories. It’s audio design as autobiography.
For those seeking variety with ease, Atelier Catalogue offers more than 500,000 potential combinations of fabric, wood, and aluminium finishes, allowing clients to fine-tune their product to suit their space without starting from scratch.
Finally, Atelier Editions presents limited-edition runs of Bang & Olufsen’s most iconic products, each one a collector’s piece that celebrates the brand’s spirit of bold innovation.
(Related: Soul-stirring sound wherever your want it)
- CRAFTED IN DENMARK, DESIGNED BY YOU
- DIGITAL CANVAS FOR PERSONAL SOUNDSCAPES
Digital Canvas for Personal Soundscapes
If you thought Atelier ends in the workshop, think again. It extends into the digital realm with an interactive composer on the Bang & Olufsen website, where customers can explore combinations and craft their vision before setting foot in a showroom. For those ready to experience it in person, select Bang & Olufsen stores worldwide are equipped to guide clients through the full Atelier journey.
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